When I was a new Mary Kay Consultant, I was so scared to book appointments.  Until I realized that we ARE NOT selling a product.  Instead, we are offering a gift.  We offer the gift of 1 hour of pampering and beauty time to women who are overworked, underloved and in need of some relaxation.  So, our gift is easy to share with women because they truly need a break from their insanely busy lives.  And when you can get the dollar signs out of your mind and you focus on making her feel important, your business will absolultely flourish.